INDEX - The Bounty Effect
4 Stages of Collaboration Evolution 13 , 22
5 Measurement Counter-Measures 173 - 180 , 258
purchasing function and 205
5 Standard Processes Ripe for Collaboration 180 - 200
7 Components of the Collaborative Reward Process 191 - 201
7 Steps to The Culture of Collaboration ® 4 , 261
Bounty Effect opportunity through 259
collaborative reputation and 252
deserializing production and 246
identification of 13
legacy structure eliminated by 45
overlapping of 44
reason to adopt 240
tools and 37
viral adoption and 155
Collaborative Interconnection Model and 101
8 common myths about collaboration 16 - 17
10 Change Makers 26 - 27
10 Cultural Elements of Collaboration 18
Collaboration Architect and 21
collaborative chaos and 246
constructive confrontation and 128
Global Collaborative Enterprise and 202
trust and 111
A
access one-click 61 - 62
accounting principles and 104
Action Roundtables 25 , 163 - 165 , 258
ad hoc 164 , 230
Collaboration Action Roundtable 22 - 25
Enabled Stage and 43
personal profiles and 82
recognition and reward and 200
standard type 164
standard vs. ad hoc 165
Sustainability Action Roundtable 230
sustainability and 213
telepresence and 165
See also Collaboration Action Roundtable
Adobe Systems 229
aerospace industry competitor collaboration within 257
age discrimination performance reviews and 191
AIDS 1 - 2 , 240
AIDS Vaccine Conference 241
Alcoa 105
Algonquin Round Table 22
All-Access People Policy 55 - 59
communication increased due to 248
Deepwater Horizon and 93
deserialization and 245
museum’s lack of 77
Open-Access Enterprise and 42 , 125
All-Access Population 60
Allied Feather and Down Corporation 220
Allstate Insurance Company 105
American Society for Testing and Materials. See ASTM International
animation
telepresence and 203
time to market reduction and 245
animation tools defined 263
ANX 207
Apollo 11 73
Apple Computer 30
Bounty Effect and 255
competitor collaboration and 255
iPod and 249
Jobs, Steve 256
application sharing defined 262
architecture
collaborative group sessions profile and 131 - 133
image of living roof 133
JetBlue terminal and 64 - 65 , 249 , 259
Lego Group collaboration and 253
Piano, Renzo 132
Pritzker Architecture Prize 131
sustainability and 131 - 132 , 140 , 229
Aristotle 68
Asahi Kasei Corporation 220
Aspen Principles 116 , 197
ASTM International 232
Astroworld 118
AT&T 116 , 228
deButts, John 88
Atlassian, Inc. 193
Atos 56 - 57
Shaw, Robert 56
audio conferencing defined 262
authentication 208
automobile industry 207
aviation industry 224 - 225
B
Barlow, John Perry 236
barriers
chance encounters breaking down 168
profile of breaking down 139 - 141
behavior
antidotes to non-collaborative 70 - 72
bridging type of 75
changing 127
collaborative vs. non-collaborative 70 - 75
conceptualization type of 72 , 74
contrived 72
encouraging collaborative 72 - 73
faking type of 72
formal vs. real 72
lone wolfing type of 70
macro-thinking type of 74
micro-thinking type of 74
no-saying type of 71 , 111
physical workspaces and 128
practices and 122 - 123 , 146 - 147
principles and 118
roboting type of 71 , 111
shooting down type of 70 , 111
types of collaborative 73 - 75
types of non-collaborative 70 - 72
verablizing type of 75
visioneering type of 73
Bennett, Tony 117
Berkshire Hathaway 117
frugality and 118
Munger, Charlie 118
Bill and Melinda Gates Foundation 208 , 242
Esparza, Dr. José 242
global access principle of 208 , 242
Bligh, Lt. William x , 5 , 11 , 215 , 259 - 260
acceptance of input by 128
changing goals of 11
changing work styles and 26
changing workspace and 26
collaboration adopted by 12
collaboration creating success for 12
command-and-control of 12
goals of 18
rations as budget of 12
blog
defined 263
enterprise social networking and 56
BMW, Roundtable Telecooperation and 23
board of directors 116
Boeing
787 Dreamliner 228
Bounty Effect and 143 - 144
collaborative design and 161
image of boardwalk 144
image of Renton, Washington plant 143
Moscow Design Center 165
planet and 228
Renton, Washington 737 plant and 143 - 144 , 248
sustainability and 225 , 228
Bogle, John 114
Boisjoly, Roger 58 - 59
bondholders 198
Bounty Effect
Apple Computer and 255
Boeing and 143 - 144
building on 11
changes caused by 6
changing work styles and 26
changing workspace and 26
collaboration accelerated by 7
command-and-control reduced by 12
communities and 8
competitor collaboration and 255
consciousness created by 11
corporations and 8
cultural shift and 6
defined x
Enlightened State accelerated by 14
exigent circumstances and x , 6
financial crisis and 11 , 107 - 108 , 255
Ford Motor Company and 129 , 255
formality and 107
government and 8
HIV vaccine development and 240 - 241
Honda and 255
immediate impact of 8
information democracy and 6
Microsoft and 255
neighborhoods and 8
non-profit organizations and 8
opportunity provided by 4 , 259
plan impact of 11
principles and 103 , 107 - 108
processes impacted by 209
relationships and 8
religious organizations and 8
Sarbanes-Oxley Act of 2002 and 184
September 11, 2001 and 107
structural change and 45
tangible yardsticks and 107
teams and 8
Toyota and 255
United States Intelligence Community and 8 - 11
universal nature of 7
universities and 8
Bounty, H.M.S. 5 , 259
BP
Deepwater Horizon and 92 - 95
Hayward, Tony 95
principles and 91 - 95
Svanberg, Carl-Henric 92
brainstorming
collaborative group sessions and 132
cross-disclipline collaboration and 65
language and 75
Branson, Sir Richard 225
Brazil 3
bridging 75
Brigham Young University School of Family Life 150
broad input. See input
Buffett, Warren 50 , 117 - 118
bureaucracy, Action Roundtables and 43 , 165
Business for Innovative Climate and Energy Policy 224
Business for Social Responsibility 233 - 234
business intelligence 185
business models, serial vs. concurrent 44
business partners
Collaboration Hot Spots and 36
collaboration payoff and 240
competitors as well as 256
efficiency gained by collaborating with 254
Global Collaborative Enterprise and 201 - 209
information sharing with 154
interaction with 36
interdependency of 202
Open-Access Enterprise and 154
planet collaboration and 224
practices and 123
supply chain traceability and 223
tools and 154
traceability and 218
trust and 112
business units
collaboration across 14
Collaboration Action Roundtable and 23
Byrne, John A. 174
C
California 233
California Academy of Sciences 130 , 259
Bingham, Richard 131
collaborative group sessions and 131 - 133 , 259
image of living roof 133
Kropf, Martha 132
Carbon War Room 225
Carr, David 97
CAVD. See Collaboration for AIDS Vaccine Discovery
Center for HIV-AIDS Vaccine Immunology 242
Central Intelligence Agency 8
FBI contact with 94
CGS. See collaborative group sessions
change
agent of. See change agent
challenge for x
necessity of 11
people and 9
practices and 9
processes and 9
resistance to 9
speed of adopting to 20
Ten Change Makers 26 - 27
change agent 25 - 27
age overemphasized by 27
challenge for 41
United States Intelligence Community and 8 - 9
channels, declining need to go through 12
CHAVI. See Center for HIV-AIDS Vaccine Immunology
chemical industry
stock award vesting and 198
water and 234
Chesapeake Energy 217 - 218
McClendon, Aubrey 217
Chez Panisse 153
China 3
Chipotle Mexican Grill 222 - 223
Chrysler 56
Claremont McKenna College 115
climate change 223 - 225
air travel and 236
Clinton Climate Initiative 223
Clinton, President Bill 240
cloud computing, processes and 181
CNBC 67 , 205
Coca Cola 116
COLA. See cost-of-living adjustments
Cold War 3
collaboration
8 common myths about 16 - 17
age impact on 27
antidote to complexity and 4
appearance of 26
benchmarking 24
BMW and 23
Bounty Effect as accelerating 7
building blocks of 46
business partners and 112 , 123 , 240 , 254
business units and 14
buzz word and 211
collaborative chaos and 18
communication and 18
community and 18
community groups and 12
competitors and 3 , 15 , 214 , 227 - 228 , 240 , 255 - 257
consensus and 16
constructive confrontation and 17 - 18
creating value and 40
cross-functional 230
cross-organizational 15 , 17
cross-sector 15 , 212 , 215 - 216 , 219
customers and 65 , 112 , 227 - 228 , 240 , 252 - 253
decision making and 17
decisions and 16
dedicated spaces for 144
defined 15
design and 182 - 184
Dynamic Dimension of Cross-Cultural 254
education about 21
education and 12
engrained in disciplines 28
environment and 18
facilitation of 22
faking 251
finance and 184 - 185
five processes ripe for 180 - 209
formality and 106 - 108
foundation of ix
functions and 14
generational impact on 27 - 29
genes and 67
goals and 6 , 12 , 18
government and 12
hyping 252
individualism and 16
innate vs. acquired debate and 67
innovation and 18
institutionalizing 4 , 122
intellectual property and 16 - 17
interaction gaps and 35
inter-level 81 - 83
internally-driven 25
language and 19
legal function and 206
lip service to 72
mass vs. organizational 15
misconceptions about 15 - 17
mistakes and 40
negotiation and 16 - 17
non-profit sector and 12
organizational pockets of 13
organizational structure and ix , 240
organizational vs. mass 15
payoff and 240 - 263
people and 47 - 90
perceived cost of 134
perceived danger of 9 - 10
plan and 5
planet and 210 - 239
planet intertwined with 212
practices and 122 - 156
principles and 121
processes and 157 - 209
processes created around 43
profile of cross-discipline 64 - 65
quantifying 179
real-time 62 , 124 , 132
recognition and reward and 187 - 209
reflection and 70
regions and 14
religious groups and 12
resistance to 11 , 28
sharing and 18
social media and mass 15
social networking and 16 - 17
spontaneous 57 , 59 - 62 , 80 , 125 , 141 , 145
strategic alliances and 16 - 17
structure for 2 , 258 - 260
succeeding because of 12
sustainability intertwined with 212
sustainable business models and 11
telepresence and 38
tools and 16
trust and 18 , 111 , 131
value and 240 - 260
value creation and 18
viral adoption of 123
visualizing path to 35
wikis and mass 15
Collaboration Action Roundtable 22 - 25
Action Roundtable process and 163
Algonquin Round Table model for 22
authority of 23
BMW and 23
Collaboration Architect and 23 , 25
common goals and 23
common values and 23
composition of 23
early-stage companies use of 23
external knowledge and 24
functions represented on 24
goal of 25
King Arthur as model for 22
Open-Access Enterprise and 126
processes and 162
role of 25
virtual vs. place-based 23
Collaboration Architect 18 - 22
access of 19
anticipating resistance by 21
CEO and 19
Collaboration Action Roundtable and 23 , 25
Collaborative Interconnection Model and 102
Collaboration Perception Gap and 22
corporate communications and 32
culture and 20
distinguished from chief collaboration officer 19
education by 21
external knowledge and 24
facilitating collaboration by 22
human resources and 31
motivation by 22
negotiation ability of 20
objectives of 21 - 22
Open-Access Enterprise and 126
role of 162
Ten Cultural Elements of Collaboration and 21
sales experience and 20
skills and background of 20 - 22
three key functions and 29
when to select 18
Collaboration Eco-Chart 51 , 53 - 55 , 258
image of 54
image of optional version 55
Collaboration Fix-It Team 162 - 163
composition of 163
management consultants vs. 163
Collaboration for AIDS Vaccine Discovery 208 , 242
Collaboration Hot Spots 35
business partners and 36
Collaboration Spectrum and 35 - 36
Collaboration Perception Gap 9
Collaboration Architect and 22
Collaboration Spectrum
behavior and 147
behavior migration and 68
breaking down barriers and 81
Collaboration Hot Spots and 35 - 36
collaborative reputation and 251
customers and 227
defined 13
determining stage along 14
Enabled Stage of 14 , 90 , 149
Engaged Stage of 14 , 76 , 80 , 90
Enlightened Stage of 14 , 76 , 80
Evolved Stage of 14 , 260
information democracy and 109
measurement and 177
mentoring and 166
people policies and 51
performance reviews and 191
planet and 219 , 227 , 235 , 239
processes and 180
recognition and reward and 187
steering shift internally and 155
sustainability and 227
sustainable buildings and 228
video-enabled enterprise and 161
work styles and 158
collaborative behavior. See behavior
collaborative chaos 18
comfort with 246
collaborative culture. See Culture of Collaboration ®
collaborative group sessions 128 - 133
California Academy of Sciences and 259
communication increased due to 248
enterprise resource planning and 186
Ford Motor Company and 129
meetings vs. 130
physical workspace and 139
Piano, Renzo and 132
practices and 123
profile of creating value through 131 - 133
room design for 130
spontaneous vs. scheduled 168
telepresence and 203
vendors participating in 186
work styles and 158
workspaces and 145
Collaborative Interconnection Model 101 - 103
core change zone of 102 , 122
image of 101
practices and 122
collaborative reputation 251 - 252
defined 251
payoff and 44
transparency and 216
Collaborative Reward Process 199 - 201
incenting behavior and 199 - 201
leadership bonuses and 197 - 199
raises and bonuses 193 - 195
recognizing collaborative results 196
results previews and 192 , 258
selecting coaches as leaders and 196
seven components of 191
team-to-team spot rewards and 195
collaborative risk 134 - 135
fear and 134
practices and 123
collaborative vocabulary 123
collatteralized debt obligations 107
collocation, Silo Syndrome reduction by 142
command-and-control
conditioning and 68
expensive luxury of 11
language suggesting 19
mentoring to overcome 68
migration path away from 67 - 69
Sumerians and 48
command-and-control organization
abandoning remnants of 50
arrogance and 44
Bounty Effect opportunity to reject 259
bullying suppliers by 204
business partners and 205
changing x
cover your ass and 111 - 112
cross-sector cooperation old model and 215
decision making within 75 , 124 , 127 , 163 , 230
disposable business partnerships of 204
elitism within 244
email and 56 , 247
excesses of 117
fear and 127
formality eclipsing serendipity within 167
headquarters as remnant of ix , 78
hidden agendas of 205
impact of technology on 49
Industrial Age and 4 , 250 , 258
information as cascading down 31
information technology and 33
internal competition within 111 , 250
job descriptions and 85
language and 136
Lehman Brothers as 104
Lt. William Bligh and x
meetings within 130
need to know and 108
orders obeyed within 258
outmoded aspects of 49
outsourcing thinking and 79
packaging materials chosen by 230
paid time off and 201
penalties within 108
physical workspaces within 137
politics within 120
principles and 101
radio programming compared with 156
recognition and reward within 187
remnants of ix , 50 , 55 , 61 , 258
replacement for 7
Sarbanes-Oxley impact on 50
schizophrenic dynamic within 146
segmentation of workforce within 62
serialized work and 258
shifting from 162
star culture and 250
structural issues of 101
structure of 258
structure promoting 45
telework resistance by 238
tools and 145
tools without practices and 146
transforming ix
transitioning from 50
turf timers rising within 152
unified communications and 146
vaccine development and 1
work/life balance lacking in 153
writing and 138
communication 18
eliminating legalese and 206
etiquette and 141
increased 247 - 248
practices and 135 - 138
serendipity and 248
spontaneous 248
writing in plain language and 138 , 206
See also interaction
communications function 126 , 185
communities
Bounty Effect and 8
planet and 212
sustainability and 118
community 18
competition 89 - 90
conditioned for ix
conditioning and 68 , 146
education and ix
education as instilling 146
internal. See internal competition
law school and 190
marketplace vs. workplace 146
non-profit organizations and 207
organizations and 11
Zynga and 89
competitors
asymmetrical benefits collaborating with 257
collaboration payoff and 240
collaboration with 207
costs reduced by collaborating with 255 - 257
non-differentiating processes and collaborating with 256
partners as well as 256
sustainability and 227 - 228
trust and 256
computer-aided design. See product lifecycle management
conceptualization 72 , 74
consensus, collaboration distinguished from 16
constructive confrontation 16 - 18 , 98
determining existence of 20
Global Collaborative Enterprise and 206
meetings and lack of 128
shooting down vs. 71
consultants 24
Consumer Price Index 193
context
lack of 178
need to consider 178
control, sharing as loss of 9
Cool Earth 225
corporate communications
Collaboration Action Roundtable and 24
Collaboration Architect and 32
enterprise social media and 31
functions partnering with 32
internal vs. external 31
role of 31 - 32
Corporate Crime Reporter 217
corporation
Bounty Effect and 8
history of 48 - 50
cost-of-living adjustments 193
coworking 151
CPI. See Consumer Price Index
credit default swaps 107
CRM. See customer relationship management
cross-cultural collaboration, Dynamic Dimension of 28
croudsourced evaluations 188
CRP. See Collaborative Reward Process
Culbert, Samuel 188
culture
bridging regional 166
Collaboration Architect and 20
command-and-control 5
culture (continued)
formality and 80
hierarchy and 5 , 58
in-box 55 , 247
legacy command-and-control 40
organizational 21 , 62
perception of 21
physical workspaces and 128
realistic assessment of 21
regional 57 , 202 , 254
shift to collaborative x
star vs. collaborative 62
star. See star culture
tools and 145 , 261
tools integrated into 36 - 42
Tribune Company and 97
understanding 20
Culture of Collaboration ® Institute, the 76
Culture of Collaboration ® , the book x, 55
identification of 7 Steps to 13
rewards of 68
curbside consult
technology-supported 125
tools and 146
customer development and retention 180 - 182
customer relationship management
instant messaging and 182
presence and 60
processes and 181
unified communications and 38 , 125 , 181 , 262
workflow and 159
customer service
bureaucracy and 108
empowerment and 172
customers
collaborating with 248
collaboration incentives and 253
collaboration payoff and 240
collaboration with 65
collaborative reputation and 251
Goldman Sachs and 113 - 114
innovation increased by 248
input from 249
input into product from 194
Lego Group collaboration with 253
planet and 216 , 221 - 222 , 227
quality improved by collaborating with 252 - 253
relationships with 195
social media and 252
trust and 112
wikis and 252
D
data
access to 185
human resources use of 30
obsession with 30
sharing of 208
universal access to 103
decision making
Action Roundtables and 43 , 164
broad input and 123
broad input into 127 - 128 , 153 , 230
collaborative language and 137
command-and-control organization and 163
corporate communications and 32
formality elimination and 80
increasing speed of 17 , 23
information democracy and 109
isolated 26
lack of front-line input and 79
lack of input into 163
open workspace speeding 141
Socratic method and 124
spontaneous 26
value and input into 79
decisions, broad input into 102
Deepwater Horizon 91 - 95
image of 92
September 11, 2001 compared with 94
Defense Intelligence Agency 8
deserialization
legal function and 205
production and 245 - 246
design
choreographer and 64
collaborative group sessions and 131 - 133
concurrent vs. linear 27 , 182 - 184 , 246
consumer packaged goods and 183
cross-functional 184
JetBlue terminal and 64 - 65 , 249 , 259
mirror zones and 171 - 172
product lifecycle management and 161
sustainability and 131 - 133 , 140
Dewey & LeBoeuf 63 - 67
dialogue, truth through 124
digital asset management, defined 263
diversity
age and 28
ethnicity and 28
regions and 28
Dixie Chicks 117
document conferencing, defined 262
Domino Theory 178
Dongguan Huabao Shoes 161
Douglas, Michael 210
Dow Chemical Company
climate change and 224
collaborative organization attributes and 224
iMentoring and 167
Nature Conservancy collaboration with 224
The Culture of Collaboration ® book and 224
workplace design and 142
DreamWorks Animation
collaborative production and 161
image of virtual studio collaboration of 203
telepresence and 161
Duke University School of Medicine 241
Dun & Bradstreet 201
Dun’s Review 201
Dynamic Dimension of Cross-Cultural Collaboration 254
E
earnings
guidance and 116
principles and 115
short-term focus and 116
East India Company 48 - 49
economy
forests and 227
global 234
rise of developing 3
ecosystem, interdependency and 212
Edible Schoolyard 74
Edison, Thomas 249
Edmans, Alex 198
education
collaboration as cheating and 90
competition and ix , 68 , 90 , 146
grades vs. performance reviews 189
grading on a curve and 90 , 189
time to goal and 246
video-enabled enterprise and 161
eight common myths about collaboration. See 8 common myths about collaboration
Electronic Frontier Foundation 236
Eliasch Review 225
email
command-and-control organization use of 247
defined 262
disruption of 56
elimination of 56 - 57
enterprise social networking vs. 56
formality and 56
hierarchy and 56
interaction visualization and 34
measuring traffic and 35
open workspace reducing 141
telepresence vs. 57
unified communications vs. 57
wasting time and 56
zero email policy and 56
emerging economies, rise of 234
Enabled Stage
Action Roundtables and 43
innovation and 149
practices and 42
practices and processes and 14
summarized 14
supplier traceability and 219
Encyclopaedia Britannica 3
Engaged Stage 76 , 80 , 90
cultural evolution during 14
principles and 41 , 105
summarized 14
engineering 24
Enlightened Stage 15 - 18 , 76 , 80
Bounty Effect as accelerating 14
integrity and 104
interaction patterns and 34
principles and 105
summarized 14
Enron
lavish spending of 117
principles and 97
enterprise resource planning
financial reporting integration with 185
unified communications and 38 , 186
enterprise social media
corporate communications and 31
processes and 146
enterprise social networking
Collaboration Action Roundtable use of 24
described 39
email vs. 56
process improvements and 127
value creation and 56
Erie Railroad 51
ERP. See enterprise resource planning
etiquette, interaction and 141
European Commission
AquaFit4Use project 234
European Recovery Program. See Marshall Plan
European Union General Food Law 218
Evernote Corporation
exposure to multiple jobs within 84
image of telepresence robot 169 - 170
image of virtual hallway 169
Libin, Phil 84 , 168 , 170 , 201
recognition and reward and 201
telepresence robot used by 169
unlimited vacation time and 201
virtual hallway used by 168
Evolved Stage 259 - 260
concurrent design and 245
deserializing production and 246
summarized 14
sustainability and 44
time to goal and 44
time to market and 44
exigent circumstances 2
Bounty Effect and x , 6
defined 2
Exostar 257
cloud computing and 208
image of community cloud of 208
expertise, immediate access to 38
eye contact, workspace design and 141
F
facilities 24
Fadell, Tony 249
faking 72
FBI. See Federal Bureau of Investigation
fear
collaborative risk and 134
measurement and 176
suppliers and 204
Federal Bureau of Investigation 93 - 94
MF Global and 97
federation 208
feudalism 48
finance
collaborative reporting and 185
cross-functional collaboration with 185
irregularities in 197
long-term metrics and 116
narratives and numbers 185
processes and 184 - 185
quarterly earnings and 197
Silo Syndrome and 184
unified communications and 185
financial crisis 107 - 108
auto industry and 3
principles and 41
financial services industry
backlash against 41
hierarchy within 76
principles and 113
financial statements, shareholder letters vs. 116
Five Measurement Counter-Measures. See 5 Measurement Counter-
Measures
Five Standard Processes Ripe for Collaboration. See 5 Standard Processes Ripe for Collaboration
food industry 234 - 235
Food Network 162
Footprint Chronicles 221
Ford Motor Company
Bounty Effect and 129 , 255
collaborative group sessions and 129
competitor collaboration and 3 , 255 , 259
Dearborn Truck Plant 211
Ford, Henry 210
Ford, William Clay Jr. 210
image of living roof 211
Project Quark and 129
River Rouge Center 210
status quo rejection by 260
sustainability and 210 - 211
Whiz Kids and 174 - 175 , 179
Foreign Corrupt Practices Act 99
forest preservation 225 - 227
Forest Stewardship Council 221 - 222
formality
Bounty Effect impact on 107
consequences of 59
cost of 77
customer service and 172
email and 56
General Motors and 56
Industrial Age structures reinforcing 4
museums and 77
needs of business vs. 125
physical workspaces and 128
principles and 42
professionalism and 72
results as mattering more than 12
results over 120
scheduled meetings and 61
star culture and 61
Ten Change Makers and 26
unnecessary 126 - 127
value vs. 106 - 108
Fortune Global 500 3
Four Stages of Collaboration Evolution. See 4 Stages of Collaboration Evolution
fraud 198
freeform radio 156
frugality 117 - 118 , 120
functions
authority to speak for 165
collaboration across 14
Collaboration Action Roundtable and 24
G
Gabaix, Xavier 198
General Electric 155
General Motors 175
formality and 56
Generation Gap Trap 27 - 29
talent ecosystem practice and 149
Gensler 65
GlaxoSmithKline
Danyo, Ed 20 , 140 - 141 , 243 , 250
image of open workspace 140
open workspace adopted by 139 - 141
principles and 229
quality of life enhanced and 250
sustainable buildings and 229
time to decision reduced and 243
Global Collaborative Enterprise 201 - 209
bridging regional culture across 202
communities and 212
defined 201
intellectual property and 205 - 209
introduction of 15
language and 202
partnering with competitors and 207
payoff and 254
previewed 43
processes and 201 - 209
purchasing and 204 - 205
security and 208
telepresence and 202 - 203
time zones and 45
trust and 202
virtual worlds and 204
writing in plain language and 138
Global HIV Vaccine Enterprise 208 , 241 - 243
Snow, William 242
goals 18
Collaboration Action Roundtable and 23
results previews and common 192
Goldman Sachs
Blankfein, Lloyd 113
Cohn, Gary 113
principles and 113 - 114
Smith, Greg 113
Google 4 , 193
governance 49
government
Bounty Effect and 8
challenge to change x
formality within 106
planet and 212 , 215 - 216
time to goal and 246
Graham, John R. 115
Gray, John 181
green. See sustainability
GreenBlue 230
greenwashing 119 , 212 , 252
gross domestic product 3
Gvtarra foods 234
H
Hardin, Garrett 213 - 214
Harris Interactive 152
Hart, Moss 22
Harvard Business School 173
Harvey, Campbell R. 115
Haynes, Dr. Barton 241
headquarters
command-and-control organization and ix
elimination of 78 , 258
health, movement and 142
healthcare
curbside consult and 125
video-enabled enterprise and 161
Hearst Castle 74
Hearst, William Randolph 74
Hewlett-Packard
Hewlett, Bill 105
management by walking around 105
Packard, David 96 , 105
principles of 96
The HP Way 96
hidden agendas 104
hierarchy
challenging 57
command-and-control organization and 42 , 101
consequences of 59
culture and 58
decision making and 124
email and 56
Erie Railroad and 51
excelling at 71
feudalism and 48
GlaxoSmithKline reducing 243 , 250
going through channels and ix , 55
history of 47
Industrial Age structures reinforcing 4
information flow and 63
insulation by level and 58
language reinforcing 136
level obsession and 75 - 77
level-blind reducing 75 - 77
non-profit not immune to 76
offices and 49
open workspace reducing 141
organization charts and 51 - 52
people policies reinforcing 41
perception of 21
perks and 49
physical workspace and 128 , 141
politics and 121
programmable elevators and 58
Sarbanes-Oxley impact on 50
Sumerians and 47
Ten Change Makers and 26
tools and 61
unified communications and 62
value of input within 76
workspace and 20
Hill, Anita 30
Hilleman, Maurice 1 - 2
HIV vaccine development 1 - 2
hoarding. See information hoarding
Hoffman, Bryce G. 129 , 255
Holmen Paper 234
holographic real-time video 236
Honda
Bounty Effect and 255
competitor collaboration and 255 , 259
households 8
HP. See Hewlett-Packard
human resources
Anita Hill testimony and 30
Collaboration Action Roundtable and 24
collaborative organization and 30 - 31
collaborative reputation and 251
control and 30
evolution of 29 - 31
financial reporting and 185
functions partnering with 31
Global Collaborative Enterprise and 254
hiring practices of 30
interaction and 126
internal competion impact on 90
interviewing and 69
long-term focus and 116
non-collaborative language and 137
practices and 146 - 150
recruiting collaborators and 69 - 75
stars vs. domain knowledge 67
status quo maintained by 30
talent ecosystem and 149 - 150 , 258
talent of 31
See also recruiting
Hung, Mingyi 100
I
iBash99 117
IBM 151
ideas
attacking instead of generating 70
fear of stifling 204
loss of customer-generated 252
serendipity and 167
sharing of 208
taking credit for others’ 190
words vs. 166
ideation
corporate communications and 32
defined 32 , 263
described 40
practices and 147 - 149
United States Department of State and 147
IM. See instant messaging
in-box culture 42
profile of replacing 56 - 57
India 3
individualism
collaboration coexisting with 16
hours and 27
tools and 27
work styles and 27
Industrial Age
command-and-control organization and 250
crippling structures of 45
legacy structures of ix, 4 , 259
informality
idea generation and 167
innovation and 144
physical workspaces fostering 130
sexual innuendo vs. 98
information
business partners and 154
controlling flow of 20
dynamic 124
flow of 31 , 51 , 63
hiearchy and 63
hoarding of ix , 3 , 45 , 121
hoarding vs. sharing of 21 , 93 - 94 , 147
limited access to 258
managing risk of sharing 109
maximize value of 121
sharing of 108 - 111 , 152 , 208
sharing vs. need to know 109
United States Intelligence Community sharing 3
waiting for 56
Information Age
Industrial Age structures crumbling in 259
Industrial Age structures in 4 , 250
information democracy 102 , 108 - 111
Bounty Effect and 6
broad input and 127
defined 108
image of 102
opposition to 111
preventing terrorist attacks and 109
principles and 120
trade secrets and 134
information hoarding
elimination of 11
star culture and 67
United States Intelligence Community and 8
information technology
Collaboration Action Roundtable and 24
core competence of 33
interaction and 126
role of 33
innovation 18
Atos and 56
group spaces for 167
informality and 144
lone laboratories vs. collaborative development 249
long-term focus and 115
physical workspace and 142
practices 147 - 149
talent and 65 , 123
upgraded 248 - 250
input
compelled to provide 184
equal value of 57
harnessing broad 79 - 80
sharing customer 252
value of 76 , 78
instant messaging
customer relationship management and 182
defined 262
enterprise social networking and 56
growing up using 28
in-person encounters reduced by 236
interaction visualization and 34
measuring traffic and 35
presence and 60
Socrates and 124
unified communications and 38
use without value creation 28
insurance industry
unified communications and 38
workflow and 158
integrity 104
Intel Corporation 84
intellectual property
clear agreements and 138
clear ownership and guidelines for 207
confusion about relinquishing 16 - 17
cross-organizational collaboration and 17
Global Collaborative Enterprise and 205 - 209
neutral third party holding 207
protecting 206
interaction
avoiding 70
awareness approaches and 34
business partners and 36
Collaboration Hot Spots and 35
etiquette and 141
in-person vs. virtual 236
interaction network map 35
interaction-aware 34
interruption and 125
levels and 108
open workspace speeding 141
patterns of 33 - 35
physical workspace and 142
real-time vs. pass-along 124
removing bottlenecks to 32
spontaneous 26 , 57 , 80
spontaneous vs. scheduled 61
Ten Change Makers and 26
trust and 112
visualizing patterns of 34
interdependency
auto industry and 3
business partners and 202
nations recognizing 3
Intergovernmental Panel on Climate Change 224
inter-level collaboration. See collaboration, inter-level
internal competition 89 - 90
advancement and 68
command-and-control focus on 25
Enabled Stage and 90
individual recognition feeding 196
Industrial Age structures and 4
measurement and 176
merit bonuses and 193
organizations reducing 11
performance reviews and 190
planet and 212
recognition and reward and 187 , 199 - 200
star culture and 67
structure reinforcing 45
United States Intelligence Community and 8
International Monetary Fund 75
International Organization for Standardization 232
introduction 1 - 4
investing, short-term vs. long-term 114
Irvine, Robert 162
IT. See information technology
J
JetBlue 64 - 65 , 249 , 259
job descriptions 84 , 89
collaborative example of 86
command-and-control example of 85
hourly example of 88
salaried example of 87
job rotation 83 - 84
Intel Corporation and 84
mentoring and 83
job sharing 153 - 154
practices and 123
Jobs, Steve 30
John F. Kennedy International Airport 64 , 249 , 259
Johnson, President Lyndon 175
Johnson, Shane A. 197
K
Karpoff, Jonathan 100
Kaufman, George S. 22
Kenco coffee 231
image of Eco-Refill package 231
Kennedy, President John F. 73 , 175 , 241
Kimberley Process 219
King Arthur’s Round Table 22 , 165
Kiplinger’s Personal Finance 117
Kiss 117
knowledge
external 24
hoarding of. See knowledge hoarding
immediate access to 80 - 81
salespeople having untapped 181
sharing of 29 , 96 , 181 , 207
specialization vs. broadening 246
spreading around 200
squandering of 78
supply chain traceability and 220
talent ecosystem and 149
knowledge hoarding 199 , 206
confusing language as 138
knowledge management, expendability of talent and 149
knowledge worker, every team member is 63
Knutson, Ryan 94
Kodak 3
Kraft Foods. See Mondele-z International
L
Lacy, Bill 131
language
collaborative vs. command-and-control 85 - 88
command-and-control type 19
common vocabulary and 165 - 166
Global Collaborative Enterprise and 202
hierarchy and 136
physical workspace compared with 137
practices and 135
law, writing and 138
law firms, star culture within 66
law school
competition and 190
grading on a curve and 189
Law School Admission Test 189
leaders
bondholders and 198
bonuses for 197 - 199
managers vs. 196
recruiting collaborative 69
leadership
changing role of 258
collaborative 163
genuine vs. corporate 72
insulated levels of 81
kicking stones away and 192
mentoring and 196
passion and 72
positive reinforcement and 192
results previews and 192
transparency and 82
Leadership in Energy and Environmental Design 140 , 229
Lee, D. Scott 100
LEED. See Leadership in Energy and Environmental Design
legal function
concurrent processes and 205
financial reporting and 185
legalese and 206
recognition and reward and 200
Silo Syndrome and 206
unified communications and 38
legalese 206
Lego Group 253
Askildsen, Tormod 253
Lehman Brothers 97
principles and 103
level consciousness 58
level obsession 75 - 77 , 141
non-profit organizations and 76
level-blind 75 - 77
Levi Strauss & Co. 224
Lichtenstein, Nelson 98
Liker, Jeffrey K. 19 , 96
Litton Industries 175
living roof
Ford Motor Company’s use of 211
image of world’s largest 211
Loess Plateau Watershed Rehabilitation Project 226
lone wolfing 70
long-term focus 114 - 117 , 120
frugality and 117
reducing deforestation as 225
Los Angeles, California 233
LSAT. See Law School Admission Test
Lustgarten, Abraham 94
Lutz, Bob 56 , 176
M
macro-thinking 74
Makkuni, Ranjit 236
management
command-and-control 5
consultive 57
measurement and 173
management by measurement 173
Ford Motor Company and 174 , 179
General Motors and 175
myopic focus of 174
New York City Police Department and 176
Vietnam War and 175 , 178
management consultants 155
Collaboration Fix-It Team vs. 163
outsourcing thinking and 79
manufacturing
Collaboration Action Roundtable and 24
concurrent 27 , 44
deserialization and 44
serial 182
telepresence and 39
video-enabled 161
market research 159
marketing
Collaboration Action Roundtable and 24
collaborative reputation and 251
financial reporting and 185
processes and 159
sales differences with 181
shifting role of 159
unified communications and 38
Marshall Plan 215
Martin Luther King Middle School 74
Martin, Gerald 100
Marx, Harpo 23
Mayo Clinic
curbside consult and 125 , 146
job sharing and 154
tools and 146
McDonald’s 116 , 222
McGill University 247
McKinsey & Company 155
McNamara, Robert 173 , 175 , 178
measurement
business drivers vs. people 177
Collaboration Spectrum and 177
Ford Motor Company and 174 , 179
General Motors and 175
information sharing and 110
internal competition and 176
mastering system of 194
New York City Police Department and 176
performance reviews and 193
principles and 115
time to market and 245
Vietnam War and 175 , 178
Measurement Counter-Measures. See 5 Measurement Counter-Measures
media coverage, sustainability record and 216
media industry 4
competitor collaboration within 257
media space. See virtual hallway
medical research, concurrent vs. sequential 242
meetings
collaborative group sessions vs. 130
command-and-control remnant and 130
physical environment of 128
replacing 123 , 128 - 133
spontaneous interaction reducing 26
See also collaborative group sessions
mentoring 166 - 167
behavior migration and 68
job rotation and 83
leadership and 196
Merck & Company 1
merit bonuses 193 - 195
MF Global
O’Brien, Edith 97
principles and 97
shareholder letters of 117
microblog
defined 263
enterprise social networking and 56
Microsoft 116
Bounty Effect and 255
competitor collaboration and 255
micro-thinking 74
mirror zones 170 - 172
defined 170
Global Collaborative Enterprise use of 254
list of 171
mission statements
Alcoa and 105
Allstate Insurance Company and 105
principles and 105 , 122
principles vs. 96
superlatives and 105 - 106
mistakes
allowing for 135
privacy and 70
Mitchell, Jerry 64 , 249
mobility
procurement and 187
unified communications and 187
Mondelez International 231
image of Eco-Refill package 231
Morgan, Julia 74
Morton Thiokol 58 - 59
motivation
expectancy theory of 190
recognition and reward systems and 190
Motorola 228
music industry 3
Myth of the Single Cowboy 67
N
NASA. See National Aeronautics and Space Administration
National Aeronautics and Space Administration
Kennedy Space Center 58
Space Shuttle Challenger 58 - 59
National Institutes of Health 242
National Security Agency 8
negotiation
collaboration and 16
collaboration distinguished from 17
neighborhoods 8
Nestle 234
water and 235
network forensic analysis 35
New York City 236
Police Department 176
New York Civil Liberties Union 176
Newspaper Preservation Act of 1970 257
NGO’s. See non-governmental organizations
Nike, Inc.
Business for Innovative Climate and Energy Policy and 224
sustainable buildings and 224
water and 234
World Wildlife Fund and 224
Nokia 228
non-governmental organizations
cross-sector collaboration and 215
partnerships with 214
planet and 212 , 223
private industry collaboration with 218 , 223
product packaging best practices and 230
Sustainability Action Roundtable and 213
transparency and 217
non-profit organizations
Bounty Effect and 8
competition and 207
Global Collaborative Enterprise and 207
time to goal and 247
Northrop Grumman 204
no-saying 71
O
ODNI. See Office of the Director of National Intelligence
office, hierarchy and 49
Office of the Director of National Intelligence
A-Space tool and 60
collaboration role of 8 - 9
coordination role of 109
Intellipedia and 60
OPEC. See Organization of the Petroleum Exporting Countries
Open-Access Enterprise 123 - 127
All-Access People Policy and 42 , 125
business partners and 154
Collaboration Action Roundtable and 126
Collaboration Architect and 126
interruption and 134
unified communications and 42 , 125 , 145
operations, Collaboration Action Roundtable and 24
Oreo Cakesters 232
organization
antiquated ix
appearance of ix
appearance of collaboration within 25
arrogance and 44
blue vs. white collar 89 , 248
business partners interdependent with 212
carbon footprint and 43
chart. See organization chart
collaborative vs. command-and-control 250
command-and-control 5 , 25 , 31
See also command-and-control organization
communities and 44
competition within 11
conditioning to compete in ix
corporate communications and 32
customers interdependent with 212
empathy and 105
entrenched interests within 11
Evolved Stage 259 - 260
explanation of evolving 13
external interaction and 36
frugality and 117 - 118
functions role within 33
generational differences within 27 - 29
human resources control within 30
Industrial Age structure of 4
Information Age structure for 45 , 250
information flow around 32
information hoarding within 11
input valued by 248
integrity and 103 - 105
interaction within 34
internal competition impact on 90
job rotation within 83 - 84
level obsession vs. level-blind 75 - 77
long vs. short-term focus 116
long-term focus of 114 - 117 , 225
new structure for 258 - 260
once-sacred 4
Open-Access Enterprise 42
operating across boundaries of 204
overusing vs. underusing access within 59
perception of 21
perks within 11
planet and 43
principles of collaborative 120
process redesign and 201
recovering star players helped by 69
redesign of x , 25
salaried vs. hourly within 45 , 248
star culture and 66
structure of ix
sustainability and 44 , 230
team members interdependency and 212
transparency within 81
trust and 239
turf battles within 11
turf time as distracting 152
us-and-them attitude within 78 - 79
value creation refocusing 152
video-enabled 160 , 203
work styles and 259
workspace studies and 141
See also Open-Access Enterprise
organization chart ix , 51 - 55 , 258
image of 52
principles and 101
review of 41
Organization of the Petroleum Exporting Countries 237
organizational culture. See culture, organizational
organizational integrity 120
Ostrom, Elinor 214
Otis Elevator Company 58
P
packaging materials 230 - 232
ASTM International and 232
International Organization for Standardization and 232
Mondelez International and 231
Sustainable Packaging Coalition and 230
Parker, Dorothy 22
Patagonia 220 - 222
Dumain, Jill 220 - 222
Footprint Chronicles 220 - 222
image of the Footprint Chronicles 221
Paulson, Henry 107
payoff 240 - 260
business partner collaboration and 254
collaborative reputation established and 45 , 251 - 252
common goals and 44
communication increased and 247 - 248
competitor collaboration and 255 - 257
customer collaboration and 252 - 253
Evolved organization and 259 - 260
Global Collaborative Enterprise and 254
Global HIV Vaccine Enterprise and 243
innovation upgraded and 248 - 250
new organizational structure and 258 - 259
plan and 44
product quality improved and 253
production deserialized and 245 - 246
quality of life enhanced and 250
Step Seven preview 44
structure and 4
time to decision, reduced and 45 , 243 - 245
time to goal, reduced and 44 , 246 - 247
time to market, reduced and 44 , 245 - 246
peformance reviews
internal competition and 193
legal argument favoring 191
performance plans and 189
Penn Central Railroad 113
people 47 - 90
access to information about 81
All-Access People Policy 55 - 59
assessing talents of 12
asynchronous access to 60
blue vs. white collar 89 , 248
collaborative reputation and 251
command-and-control behavior of 67 - 69
command-and-control organization marginalizing 250
conscience of 220
directories and 60
empowering 78 - 79 , 221 - 222
empowering front-line 172 - 180 , 258
enabling decision making and 43
enabling thinking and 43
Engaged organization’s approach to 14
engaging 221 - 222
expectation of engaging anybody and 59
function and level segregation of 141
Global Collaborative Enterprise and 254
Global HIV Vaccine Enterprise and 242
headquarters and status of 78
hourly vs. salaried 86
insulating by level 58
job rotation and 83 - 84
level-blind and 75 - 77
marginalizing input of hourly 88
measuring 177
migration path for 41
one-click access to 61 - 62
paying to think 27
pride in organization and 220
promoting 66
ranking of 25
real-time access to 60
recruiting collaborators and 69
reducing isolation of 32
salaried vs. hourly 45 , 248
Step Two preview 41
structure and 4
thinking and 108
tools and 37
tools empowering 261
us-and-them attitude and 78 - 79
workspace and 139
performance management systems 185
performance reviews ix , 187 - 191 , 258
360-degree feedback and 188
croudsourced evaluations and 188
results previews replacing 192
subjective nature of 30
personal profile 81 - 83
Action Roundtables and 82
defined 263
enterprise social networking and 56
image of 82
personal spaces, described 40
Personal Videoconferencing 236
personal videoconferencing, defined 262
pharmaceutical industry
GlaxoSmithKline open workspace 139 - 141
HIV vaccine development and 1 - 2
stock award vesting and 198
video-enabled enterprise and 161
Piano, Renzo 130 , 132 , 259 - 260
image of sketch 132
Pixelon.com 117
Pixo Software 250
plan 5 - 46
Bounty Effect as changing 11
collaboration architect’s role in 22
Global HIV Vaccine Enterprise and 242
goals as part of 11
payoff and 44
planet and 43
practices and 42
processes and 43
structure and 4
tools and 37
planet 210 - 239
acid rain and 223
Adobe Systems and 229
agronomy and 235
air travel impact on 233 , 235
alternative energy and 227
alternative vehicle technologies and 233
ASTM International 232
aviation industry and 224 - 225
BASF and 226
battery-powered automobiles and 232
biofuels and 225 , 232
Business for Innovative Climate and Energy Policy and 224
Business for Social Responsibility and 233 - 234
business partners and 224
carbon prices and 224
Carbon War Room and 225
Chipotle Mexican Grill and 222 - 223
climate change and 223 - 225 , 236
Clinton Climate Initiative and 223
collaboration intertwined with 212
Collaboration Spectrum and 227 , 239
Cool Earth and 225
corporate social responsibility reports and 220
cross-sector collaboration and 215 - 216 , 219
customer collaboration and 227 - 228
customers and 221 - 222 , 227
Dow Chemical Company and 224
electric delivery trucks and 233
energy-efficient vending and 233
environmental transparency and 216 - 218
European Union General Food Law and 218
forest preservation and 225 - 227
Forest Stewardship Council and 221 - 222
fossil fuels and 223
fracking and 217
fuel cells and 232
GlaxoSmithKline and 229
Global e-Sustainability Initiative 228
Global HIV Vaccine Enterprise and 243
GreenBlue and 230
greenhouse gas emissions and 224
Gvtarra foods and 234
Holmen Paper and 234
hydrogen automobiles and 232
ignorance claimed and 219
image of Eco-Refill package 231
image of Footprint Chronicles 221
image of living roof 211
International Organization for Standardization and 232
Kimberley Process and 219
Leadership in Energy and Environmental Design 229
Levi Strauss & Co. and 224
lighting and 233
Loess Plateau Watershed Rehabilitation Project and 226
long-term focus and 225
Mata Viva reforestation and 226
McDonald’s and 222
Mondelez International and 231
natural gas and 217
Nestle and 234 - 235
Nike, Inc. and 224 , 234
non-governmental organizations and 218
ozone depletion and 223
packaging and waste and 228 , 230 - 232
Patagonia and 220 - 222
plan and 43
poverty eradication and 226
principles and 221
product lifecycles and 228
profile of supply chain transparency 220 - 222
protecting common resources of 213 - 214
public relations and 219
purchasing and 44
Rainforest Alliance and 231
rainforest and 225 - 226
Renewable Jet Fuels and 225
reporting tool and 221 - 222
Rio Declaration and 215
solar energy and 223
Solar Park Model and 223
soliciting input into 221 - 222
Starbucks and 224
Step Six preview 43 - 44
structure and 4
Sun Microsystems and 224
supply chain traceability and 218 - 223
Sustainability Action Roundtable and 213
Sustainability Consortium and 228
Sustainability Measurement and Reporting System 228
Sustainable Biomass Consortium and 225
sustainable buildings and 224 , 227 - 230
Sustainable Packaging Coalition and 230
sustainable transportation and 232 - 233
telecommunications industry and 228
telework and 237 - 239
Timberland Company and 224
tragedy of the commons theory and 213 - 214
travel reduction and 235 - 237
U.S. Green Building Council and 229
Unilever and 234
United Nations and 212
United Parcel Service and 233
United States Climate Action Partnership and 223
value creation and 215 , 224
water and 233 - 235
working conditions and 219
World Energy Council and 232
World Resources Institute and 233
World Wildlife Fund and 224
See also sustainability
platforms and systems, Ten Change Makers and 26 - 27
Plato 68 , 124
PLM. See product lifecycle management
podcast, defined 263
politics
minimizing 120 - 121
practices and 152
results vs. 121
sales time vs. 181
Polycom 161
PortalPlayer 249
poverty 226
power
abuse of 47
CEO’s absolute 49
feudalism and 48
shifting economic 3
practices 122 - 156
behavior and 122 - 123 , 146 - 147
Boeing and 143 - 144
broad input and 123
business partners and 123 , 154
collaborative group sessions and 128 - 133
collaborative risk and 123 , 134 - 135
collaborative vocabulary and 123
collaborative workspaces and 138 - 144
communication 123 , 135 - 138
enabling 123 , 138 - 144
encouraging broad input and 127 - 128
enterprise innovation input and 147 - 149
fundamental 123 - 135
GlaxoSmithKline and 140
Global HIV Vaccine Enterprise and 243
ideation and 147 - 149
innovation and 123
job sharing and 123 , 153 - 154
Open-Access Enterprise and 123 - 127
plan and 42
principles and 95 , 101 , 104
principles, processes compared with 209
processes and 101
Step Four preview 42
structure and 4
summary type of 123 , 154 - 156
talent 123 , 146 - 150
talent ecosystem and 123 , 149 - 150 , 258
time control and 123 , 150 - 151
tools and 123 , 145 - 146
turf time and 123 , 152
viral adoption and 123
vocabulary and 123
work style 123 , 150 - 154
work/life integration 123 , 152 - 153
workspace design and 123
writing in plain language and 123 , 138
preface ix - x
presence 59 - 62
defined 60
unified communications and 125
President of the United States 9
principles 91 - 121
addressing early 42
behavior and 118
Bill and Melinda Gates Foundation and 208 , 242
Bounty Effect and 103
BP and 91 - 95
brand attributes vs. 96
California Academy of Sciences and 132
Chipotle Mexican Grill and 222
collaboration as aligned with 14
command-and-control organization and 101
defined 96
Engaged Stage and 41 , 105
Enlightened Stage and 105
Enron and 97
financial crisis and 41 , 107 - 108
Foreign Corrupt Practices Act and 99
frugality and 117 - 118
GlaxoSmithKline and 140 , 229
global access 208
Global HIV Vaccine Enterprise and 242
Goldman Sachs and 113 - 114
HP and 96
information democracy and 102 , 108 - 111
information sharing and 93 - 94
Lehman Brothers and 97 , 103
long-term focus and 114 - 117 , 225
long-term vs. short-term 42
MF Global and 97
mission statements and 96 , 105
need to share and 108
organizational integrity and 103 - 105
Patagonia and 221
paying lip service to 98
planet and 221
politics and 120 - 121
practices and 95 , 101 , 104 , 122
practices, processes compared with 209
processes and 101
profits vs. safety and 92
purchasing and 105
Step Three preview 41 - 42
structure and 4
sustainability and 118 - 119
Toyota and 96
Tribune Company and 97 - 98
trust and 111 - 114
unrestricted stock grants and 198
value and 41 , 100
Wal-Mart and 98 - 100
written vs. unwritten 98 - 100
yokoten and 96
Pritzker Architecture Prize 131
privacy 139
processes 157 - 209
Action Roundtables and 163 - 165 , 258
Bounty Effect impacting 209
cloud computing and 181
Collaboration Fix-It Team and 162 - 163
Collaborative Reward Process 191 - 209
common vocabulary and 165 - 166
competitors and non-differentiating 256
concurrent design and 182 - 184
customer development and 180 - 182
financial disclosure and 184 - 185
Five Measurement Counter-Measures 173 - 180 , 258
five ripe for collaboration 180 - 209
front-line people and 172 - 180 , 258
Global Collaborative Enterprise and 201 - 209
Global HIV Vaccine Enterprise and 243
implementing 162
incenting collaborative behavior and 199 - 209
intellectual property and 205 - 209
leadership bonuses and 197 - 199
liability of standard 2
linear, serial 182
marketing and 159
mentoring and 166 - 167
merit bonuses and 193 - 195
mirror zones and 170 - 172
performance reviews and 187 - 191 , 258
plan and 43
practices and 101
principles and 101
principles, practices compared with 209
procurement 186 - 187
product development and 182 - 184
purchasing and 186 - 187 , 204
recognition and reward and 187 - 209
recognizing collaborative results and 196
results previews and 192 , 258
selecting coaches as leaders and 196
serendipity and 167 - 170
serial 1
software and 157
software as a service and 181
Step Five preview 42 - 43
structure and 4
sustainability and 183
team-to-team spot rewards 195
tools integrated into 146
universal pay increases 193 - 195
vaccine development 1
video-enabled and 160 - 161 , 258
work styles and 158
Procter & Gamble 251
procurement
concurrent 186
mobility and 187
processes and 186 - 187
product cycle time. See time to market
product development
BMW and 23
command-and-control organization and 167
concurrent vs. serial processes 2
cross-functional input into 159
mirror zones and 172
near 24-hour 254
processes and 182 - 184
telework and 238
product lifecycle management 236
defined 263
described 39
digital rights management and 207
processes and 182 - 184
telepresence and 161 , 183
unified communications and 183
product quality 252 - 253
ProPublica 94
Protectors of the Status Quo 9
management consultants and 25
protocol, Ten Change Makers and 26
PSQs. See Protectors of the Status Quo
public relations
planet and 219
principles and 114
pulp and paper industry 227
water and 234
purchasing
consoriums for 257
excessive emphasis on costs and 205
financial reporting and 185
Global Collaborative Enterprise
and 204 - 205
impact of 44
Measurement Counter-Measures and 205
non-differentiating process and 257
principles and 105
processes and 186 - 187
promiscuity in 205
unified communications and 38
Q
Qingdao Youngone Sportswear 220 - 221
quality of life, payoff and 250
R
R&D. See research and development
Rainforest Alliance 231
Rajgopal, Shivaram 115
rank 26
rank consciousness. See hierarchy
ranking, preoccupation with 115
recognition and reward 187 - 209
Action Roundtables and 200
Atlassian, Inc. and 193
bondholders and 198
carrot-and-stick 190 , 194
collaborative behavior and 199 - 209
collaborative results and 196
cost of living adjustments and 193
credits and 196
cross-pollination and 200
debt-based deferred compensation 198
dynamic CEO pay model 198
equity-based 197
eyes and ears and 194
functional expertise vs. behavior and 199 - 200
Google and 193
internal competition and 193 , 200
intranet coverage and 196
leadership bonuses and 197 - 199
news releases and 196
paid time off issues and 201
purchasing function and 204
raises and bonuses 193 - 195
real estate as 139
results previews and 192
sabotaging customers and 194
sales and 194
selecting coaches as leaders and 196
sharing ideas and 72
star culture and 196
team-to-team spot rewards and 195
trust vs. control and 201
two-tier system of 66
unrestricted stock awards and 197
value and 200
vesting time horizon and 197
recruiting 69 - 75
behavior and 70 - 75
buzz words vs. real collaborators 69
collaborative achievement and 67
collaborative job descriptions and 84 , 89
collaborative reputation and 251
Global Collaborative Enterprise and 254
internal competion impact on 90
interviewing and 69
star players and 69
stars vs. domain knowledge 67
regional culture. See culture, regional
regulation, transparency and 217
religious organizations 8
Renewable Jet Fuels 225
Reno, Nevada 220
Repo 105 103
reputation
cost of lost 100
principles and 114
See also collaborative reputation
research and development
Collaboration Action Roundtable and 24
long-term focus and 115
resistance
age role in 28
anticipating 126
collaboration architect and 21
Restaurant Impossible 162
results previews 192 , 258
reward. See recognition and reward
Rheingold, Howard 236
Rio Declaration 215
Rio+20 Conference. See United Nations, Conference on Sustainable Development
risk 112
See also collaborative risk
Rittenhouse Rankings 117
roboting 71
Rockwell Group 64 - 65 , 249 , 259 - 260
Rockwell, David 64
roles, Ten Change Makers and 26 - 27
Rosen, Gerald 75 , 201
Russia 3
Ryan, Harley E., Jr. 198
S
S.C. Johnson
Johnson, H. Fisk 119
sustainability and 119
SaaS. See software as a service
Sadzik, Tomasz 199
sales
carrot-and-stick measurement and 194
Collaboration Action Roundtable and 24
collaboration shortening 181
compensation and 180
customer insight shared by 194
customer relationship management used by 159
eyes and ears and 181 , 194
internal interaction and 108
phantom 197
politics vs. 181
processes and 180 - 182
recognition and reward and 194 - 195
telework and 237
work style of 181
Salt Lake Brewing Company 256
San Francisco 131
Sandell, Micah 91
Sarbanes-Oxley Act of 2002 50 , 80
Bounty Effect and 184
Schindler Elevator Corporation 58
Schirf Brewing Company 256
SEC. See Securities and Exchange Commission
Securities and Exchange Commission 100
Segal, David 190
September 11, 2001 93 - 94
Bounty Effect and 107
Deepwater Horizon compared with 94
intelligence community changes and 3
sixth anniversary of 9
serendipity 167 - 170
communication increased due to 248
Evernote Corporation and 170
physical workspace and 142
telepresence robot and 170
virtual hallway and 168 - 170
Seven Components of the Collaborative Reward Process. See 7 Components of the Collaborative Reward Process
Seven Steps to The Culture of Collaboration ®. See 7 Steps to The Culture of Collaboration ®
shareholder letters 116
sharing 18 , 63 - 67
condition of funding and 207
deserializing production and 246
Dow/Nature Conservancy collaboration and 224
evolving organization and 67
financial disclosure and 185
Global Collaborative Enterprise and 206
hoarding vs. 21
knowledge and 29
loss of control and 9
sales and 181
shooting down 70
Sierra Club
Brune, Michael 217
transparency and 217 - 218
Silo Syndrome
collocation reducing 142
communication and 248
defined 33
finance function and 184
GlaxoSmithKline reducing 250
individual recognition feeding 199
legal function and 206
media relations and 33
organizational development and 33
physical workspace and 139
sales and 180 - 182
stagnation and 83
sub-functions and 33
team-to-team spot rewards and 195
visualizing 35
silos
concurrent design reducing 246
disintegration of 14
GlaxoSmithKline reduction of 243
law firms and 67
levels of leadership and 81 - 83 , 141
physical workspace and 139
practices to reduce 152
rank and 58
regional 168 - 169
sales and 180 , 182
simulation, product lifecycle management and 183
Six Sigma 20
social media 252
See also social networking
social networking
collaboration distinguished from 16 - 17
defined 263
growing up using 28
in-person encounters reduced by 236
use without value creation 28
value creation, use of without 17
See also enterprise social networking
Socrates 124 , 126
Socratic method 124 - 125
software, processes and 157
software as a service
information technology and 33
processes and 181
solar energy 223
Solar Park model 223
Sorkin, Andrew Ross 107
Soviet Union 216
SOX. See Sarbanes-Oxley Act of 2002
spontaneous collaboration. See collaboration, spontaneous
Sprint 228
Stage 1: Enlightened. See Enlightened Stage
Stage 2: Engaged. See Engaged Stage
Stage 3: Enabled. See Enabled Stage
Stage 4: Evolved. See Evolved Stage
star culture 63 - 67
hidden agendas and 67
individual recognition feeding 196
Industrial Age structures and 4
internal competition and 67 , 90
media reinforcing 135
organization divided by 66
planet and 212
recognition and reward and 196
scheduled interaction and 61
structure supporting 45
trust compromised within 66
Starbucks 224
State Department. See United States Department of State
statistics, fudging of 115
Steelcase 143 , 248
Stern, Robert A.M. 140 , 229
strategic alliances 16 - 17
strategy, execution bridging with 165
streaming, defined 263
structure
auto industry abandoning old 3
Bounty Effect changing 45
complexity of new landscape and 4
demanding new 2
designing and building new 4
elements of legacy 45
Industrial Age 45
Information Age 45
legacy x
replacing brick-by-brick 45
replacing legacy 4
United States Intelligence Community changing 3
vaccine development and changed 242
Sun Microsystems 224
suppliers
bullying of 202
procurement complexity and 186
traceability and 218 , 220 - 223
supply chain
communities and 44
competitor collaboration and 255 , 259
Global Collaborative Enterprise and 204 - 205
image of Patagonia Footprint Chronicles 221
management of 208
Patagonia and 220 - 222
profile of transparency in 220 - 222
sourcing communities and 44
traceability and 220
surrogate. See telepresence robot
sustainability 210 - 239
architecture and 131 - 133
brand attributes and 96
building design and 132 , 140 , 229
buildings and 44 , 228 - 230
buzz words vs. real 119 , 211 - 213
California Academy of Sciences and 131 , 259
collaboration intertwined with 212
Collaboration Spectrum and 227
concurrent vs. serial processes and 183
customer collaboration and 227 - 228
design and 131
Global e-Sustainability Initiative 228
Greenlist and 119
greenwashing and 119 , 212 , 252
image of living roof 133
living roof and 133
Mondelez International and 231 - 232
organization and 230
packaging and 44 , 228 , 230
poverty eradication and 215
principles and 118 - 120
product lifecycles and 228
record of 216
revealing deficiencies and 216
S.C. Johnson and 119
Sustainability Measurement and Reporting System 228
telecommunications industry and 228
transportation and 232 - 233
United Nations and 212
value creation and 118
water and 44
See also planet
Sustainability Action Roundtable 213
packaging materials input by 230
Sustainability Consortium 228
Sustainable Biomass Consortium 225
sustainable buildings 228 - 230
Adobe Systems and 229
GlaxoSmithKline and 229
Leadership in Energy and Environmental Design and 229
Nike Inc. and 224
pressing issue of 227
Sustainable Packaging Coalition 230
systems
common 102 , 185
Global Collaborative Enterprise integrating 202
See also platforms and systems
T
talent
casting of 65
creativity and 65
cross-discipline collaboration and 64
innovation and 65
non-traditional selection of 64
practices and 123
tapping totality of 63
understanding 64
See also talent ecosystem
talent ecosystem 123 , 149 - 150 , 258
TARP. See Troubled Asset Relief
Program
team sites
Collaboration Action Roundtable use of 24
defined 263
people and 60
process improvements and 127
team spaces
defined 263
described 40
processes and 146
teams
ad hoc 142
Bounty Effect and 8
Collaboration Hot Spots and 35
cross-functional 35
mirror 172
spot rewards and 195
team-to-team spot rewards 195
technical support 38
telecommuting. See telework
telepresence
Action Roundtables and 165
animation industry and 39
brainstorming and 170
business models enhanced by 27
Collaboration Action Roundtable use of 24
collaboration as killer app for 160
collaborative group sessions and 203
collaborative showcases and 147
customer collaboration through 252
defined 262
described 38 - 39
Dreamworks Animation and 161
email vs. 57
evolving role of 202 - 204
Global Collaborative Enterprise and 202 - 203
greatest value of 203
image of animators using 203
in-person encounters vs. 236
managing traffic and 35
manufacturing and 39
mentoring and 167
mobility and 165
older videoconferencing vs. 236
organizations and ix
presence and 60
processes and 160 - 161 , 258
product lifecycle management and 161 , 183
real-time work enhanced by 27
robot and 169
teleworking and 238
time-batch working and 151
unified communications and 38
value creation and 39
virtual hallway and 168
virtual worlds integrated with 204
workflow and 145
workspace design and 141
telepresence robot 169
television news
competitors collaborating and 257
star culture and 62
telework 237 - 239
collaborative reputation and 251
resistance to 150
telepresence and 238
time batches and 238
trust needed for 18
videoconferencing and 238
web conferencing and 238
Ten Change Makers. See 10 Change Makers
Ten Cultural Elements of Collaboration. See 10 Cultural Elements of Collaboration
TerraCycle 231
text messaging
defined 262
growing up using 28
textile industry 234
texting, Socrates and 124
The Culture of Collaboration ® book 28 , 202
Ten Cultural Elements of Collaboration in 18
The Who 117
thinking
carrying out orders vs. 62 , 239
front-line people and 172 - 180 , 258
outsourcing of 79
paying everybody for 63 , 65 , 244
predatory 118
rewarding people for 63
Thomas, Clarence 30
Thornton, Charles 173
Tian, Yisong S. 198
Timberland Company 224
time
collaborative structure and 240
email wasting 56
relinquishing control of 123
time batches 151 , 238
time control 150 - 151
time to decision
Global Collaborative Enterprise reducing 254
reduced 243 - 245
time to goal
Evolved Stage and 44
Global Collaborative Enterprise reducing 254
reduced 246 - 247
time to market
BMW and 23
Global Collaborative Enterprise reducing 254
reduced 245 - 246
time zones
Global Collaborative Enterprise and 45
leveraging differences in 170
video capture to overcome 168
See also mirror zones
titles 137
tools
7 Steps and 37
appearing collaborative through 26
behavior and 28
branding and 60
categories of 261
Collaboration Action Roundtable use of 24
collaboration enhanced by 16
common 154
culture and 36 - 42 , 145
Enabled Stage and 14
enterprise social media 146
enterprise social networking 127
Global Collaborative Enterprise and 202 - 204
hierarchy and 61
ideation 32 , 40 , 148 - 149
instant messaging 28 , 236
inventory of 12
list of 261 - 263
marketing of 236
Mayo Clinic and 146
Middle Ages and 61
mistakes made with 145
network forensic analysis 35
organizational culture and 261
painter’s palette compared with 261
people empowered by 261
physical workspace and 170
Plan Stage and 37
practices and 123 , 145 - 146
practices and processes integrated with 14
processes and 146
product lifecycle management 39 , 236
return on investment of 145
right mix of 261
rotating real-time and asynchronous 172
social networking 236
team sites 127
team spaces 146
telepresence ix , 145 - 147 , 236
telework and 238
Ten Change Makers and 26 - 27
text messaging 28
travel swapped for 235 - 237
trust needed for using 18
unified communications 125 , 145 - 146
use without value creation 28
videoconferencing 145 , 236
virtual worlds 147
web conferencing 146 , 236
wikis 127 , 146 , 236
work styles and 146
workflow and 145 , 261
Toyota
Bounty Effect and 255
chief engineer, role within 19
competitor collaboration and 255 , 259
principles of 96
video integration with production and 161
training 30
transparency
Global Collaborative Enterprise and 205
Kimberley Process and 219
leadership and 82
planet and 216 - 218
profile of supply chain 220 - 222
transportation 232 - 233
travel reduction 235 - 237
Tribune Company 97 - 98
Troubled Asset Relief Program 107
trust 18 , 111 - 114
competitor collaboration and 256
determining 42
excessive emphasis on costs damaging 205
existence of 21
fear damaging 204
fear reduction and 112
financial irregularities costing 197
Global Collaborative Enterprise and 202
integrity principle and 104
organization and 239
principles and 120
recognition and reward and 201
star culture and 66
travelling together enhancing 131
work/life integration and 153
Tucker, Adam Reed 253
turf protection 120 - 121
United States Intelligence Community and 8
turf time 123 , 152
U
U.S. Green Building Council 229
U.S. News and World Report 115
UC. See unified communications
UNESCO. See United Nations
unified communications 59 - 62
business models enhanced by 27
Collaboration Action Roundtable use of 24
command-and-control organization and 146
customer relationship management and 38 , 125 , 159 , 181
defined 37 , 262
described 37 - 38
deserialization and 245
email vs. 57
enterprise resource planning and 38 , 186
hierarchy and 62
image of 60
instant messaging and 38
insurance industry and 38
legal function and 38
marketing and 38
mobility and 187
Open-Access Enterprise and 42 , 125 , 145
organizational culture and 62
processes and 146
product lifecycle management and 183
real-time work enhanced by 27
technical support function and 38
telepresence and 38
videoconferencing and 38
voice and 38
web conferencing and 38
workspace design and 141
Unilever 234
United Nations
Conference on Sustainable Development 215
Kimberley Process and 219
United Nations Educational, Scientific and Cultural Organization 234
World Commission on Environment and Development 212
United Parcel Service 233
United States Army 20
United States Army Air Forces 173
United States Centers for Disease Control and Prevention 1
United States Climate Action Partnership 223
United States Congressional Research Service 3
United States Department of Justice 94
United States Department of State
collaborative risk and 134
ideation tool used by 32
image of Sounding Board 148
Sounding Board ideation tool and 32 , 147 , 249
time to goal and 246
United States Department of the Treasury 255
United States Environmental Protection Agency
S.C. Johnson collaboration with 119
sustainable buildings and 228
United States Intelligence Community 3
Bounty Effect and 8 - 11
collaboration resistance within 11
collaborative risk and 134
growing appetite for change within 9
information hoarding and 8 , 93 - 94
information sharing across 9 , 109
information sharing image of 110
internal competition and 8
reinventing business model of 11
September 11, 2001 impact on 8
turf guarding and 8
United States Navy 84
United States Securities and Exchange Commission
Goldman Sachs and 113
universities, Bounty Effect and 8
University of Michigan-Ann Arbor
WCBN-FM 156
UPS. See United Parcel Service
V
Valentine, Don 30
value
bankruptcy of soul and 104
competitor collaboration creating 257
creating long-term 197 - 199
cutting corners and 104
deferred compensation and 198
Industrial Age structures depleting 4
long-term focus and 115
long-term vs. short-term 195 , 197 , 233
marginalizing creators of 152
measuring long-term 178
organic collaboration and 40
principles and 100
quantifying 179
recognition and reward and 193 , 200
sacrificing long-term 174
stock award vesting and 197
sustainability and 118
telework and 237
travel as impeding 235
video-enabling and 160
water use and 235
See also value creation
value creation 18
carbon footprint and 227
climate change and 223
cross-discipline 64
cross-sector collaboration and 218
enterprise social networking and 56
forest preservation and 227
planet and 212 , 215 , 224 , 227
principles and 41
profile of collaborative group sessions and 131 - 133
purchasing and 205
rainforest preservation and 225
refocusing organization on 152
transparency and 216 , 218
workspace and 141
values 23
See also principles
Vanguard Group 114
verbalizing 75
Verizon 228
Verkest 218
video instant messaging, defined 262 - 263
video mail, defined 262
video wall. See virtual hallway
videoconferencing
Action Roundtables and 165
BMW’s use of 23
brainstorming and 170
defined 262
in-person encounters vs. 236
interaction visualization and 34
managing traffic and 35
mentoring and 167
presence and 60
processes and 160 - 161 , 258
telework and 238
unified communications and 38
virtual worlds and 39
workflow and 145
See also telepresence
Vietnam War 175 , 178
Virgin Atlantic 225
Virgin Group 225
virtual hallway
communication increased due to 248
defined 168 , 262
image of 169
profile of 168 - 170
telepresence and 168
video capture of 168
virtual worlds
avatars used in 39
collaborative showcases and 147
defined 263
described 39
Global Collaborative Enterprise and 204
telepresence integrated with 204
videoconferencing and 39
voice and 39
web conferencing and 39
visioneering 73
President Bill Clinton and 241
President John F. Kennedy and 241
vlog, defined 263
voice
interaction visualization and 34
measuring traffic and 35
presence and 60
unified communications and 38
virtual worlds and 39
VOIP. See voice
Vroom, Victor 190
W
Wal-Mart
Foreign Corrupt Practices Act and 99
principles and 98 - 100
Tovar, David 99
Walt Disney Studios 51
organization chart image of 53
water, 233 - 235
Waters, Alice 74
WCBN-FM 156
web conferencing
customer collaboration through 252
defined 262
in-person encounters reduced by 236
presence and 60
processes and 146
telework and 238
unified communications and 38
virtual workspace and 145
virtual worlds and 39
webcast, defined 263
WFD Consulting 152
whiteboarding, defined 262
Whiz Kids 173 - 175 , 178
Wikipedia 3, 61, 263
wikis
customers sharing input through 252
defined 263
described 40
enterprise social networking and 56
in-person encounters reduced by 236
process improvements and 127
processes and 146
vocabulary glossaries as 166
Wong, T.J. 100
Woolcott, Alexander 23
work
concurrent 27
concurrent vs. serial 183
deserialization of 254
email reducing pass-along 141
flexible 150
hourly vs. salaried 85 - 89
modes of 38
pass-along approach to 27 , 42 , 55 - 56 , 182
pass-along vs. spontaneous 126
project vs. process 38
real-time 27 , 56
real-time vs. pass-along 124
rugby vs. relay-race approach 159
serial replaced by concurrent 27
social way of 141
solo 70
Ten Change Makers and 26 - 27
time batch approach to 238
work styles
Collaboration Spectrum and 158
collaborative group sessions and 158
coworking and 151
integrating video into 160
organizational structure fitting 259
practices and 123 , 150 - 154
processes and 158
sales and 181
Ten Change Makers and 26 - 27
time batches and 151 , 238
tools and 146
tools integration into 37 , 158
workspace and shifting 141
See also work/life integration
work/life integration 152 - 153
boundaries and 238
collaborative reputation and 251
practice of institutionalizing 123
telework and 237
time batches and 238
time to decision and 243
travel decreasing 235
workflow
collaboration part of 43 , 157 - 160
financial 185
function-specific 159 - 160
insurance industry and 158
level obsession as impeding 76
processes and 157 - 160
product lifecycle management and 183
tools integrated into 145 , 261
workplace design. See workspace
workplace, physical. See workspace
workspace
ad hoc 141
appearing collaborative through 26
approaches to 139
Boeing and 143 - 144
collaboration and 167
Collaboration Fix-It Team and 162
collaborative group sessions rearranging 132
communication and 248
design of 123
Dow Chemical Company and 142
email reduced by open 141
eye contact and 141
flexible 144
free address 140
hierarchy reduced by 141
informality and 130
innovation and 142
locating team members within 139
location of functions and 141
mixed signals and 137
movement around 142
non-territorial 140
organizations surveying 141
Patagonia and 221
physical 20 , 27 , 49 , 57 , 70 , 128 , 137 - 144 , 221
privacy within 139
profile of eliminating barriers in 139 - 141
quiet rooms within 141
serendipity and 142 , 167
Ten Change Makers and 26 - 27
value creation and 141
virtual 145
virtual integrated with physical 170
World Bank 173 , 226
World Resources Institute 233
World War II 174 , 215
World Wildlife Fund 224
Wozniak, Steve 30
writing
collaborative 3
command-and-control and 138
dialogue vs. 124
legalese elimination and 206
practices and 123 , 138
X
Xerox Palo Alto Research Center 236
Xerox PARC. See Xerox Palo Alto Research Center
Y
yokoten 96
Z
Zhang, Fang 100
Zynga 89
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